Your LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, most users remain confused about its true function, and what to use (in place of LinkedIn's default, which is the current job title).
Your Headline is the first (and possibly the ONLY) piece of information other users will see. It’s displayed in a search list, under your name in an Invitation, and in numerous other prominent places on the site.
In addition, within LinkedIn’s search algorithm, your Headline ranks #1, meaning that out of all the other information you’ll add to your Profile, the words here are weighted more heavily as search terms.
Therefore, you'll want to take out these 5 meaningless phrases (found in actual LinkedIn Headlines), and consider the suggestions for a stronger alternative: