Branding is an extremely important part of marketing and advertising of both products and the retailers that sell them. For big retail chains and even content creators, a logo is instrumental in making the public think about the brand and know exactly what that brand makes or sells as soon as they see the icon associated with it.
Certain brands are defined by their icons like McDonald’s and Sleepy’s Mattresses. Other brands have created mascots with elaborate personas to get consumer’s interest via entertaining and often funny commercials. For instance, M&M’s are a famous product of the Mars Chocolate Company. M&M’s are small chocolate candies that come coated in different colors. For the sake of marketing and advertising, each color M&M was imagined as a character with its own unique personality. This characterization tactics has resulted in M&M’s skyrocketing to popularity and to the forefront of public consciousness.
Not all brands will be able to use mascots and amusing characters to promote their brand’s popularity but a character like the Geico Gecko can be extremely useful for selling even seemingly boring products like insurance. Yet, even lacking a mascot, a company can still gain recognition via a logo. Anyone who is interested in entering the field of marketing and advertising should be aware of such tactics and how they are implemented and used.
Below is a list of five brands that have logos that are famous and instantly recognizable to practically everyone.