Social media's continued growth was reinforced yesterday when Vine announced that it is currently reaching 40 million users. The rapid rise of this six-second video app has opened the door for marketers to produce creative, attention-grabbing brand content.
Whether it's through collaborations with users that are considered "Vine Famous" or creating their own original content, brands are trying to capitalize on Vine's potential. This can come as a difficult task to accomplish with half a dozen seconds to communicate a brand message.
However, some companies have been able to accomplish this in clever, witty and hilarious ways. Here are five brands worth following on Vine.