Safe driving is an important and essential aspect of modern western society. Since many countries are populated with almost as many cars as there are people, dangerous driving habits are hazardous to far more people than just those who practice them.
Every once in awhile, some particularly successful online driving safety campaigns will emerge and stick in the public consciousness, having a real effect on fighting the problem of dangerous driving. Here are five of the very best driving safety campaigns.
Red Thumb Reminder
The Red Thumb Reminder campaign seeks to go further than simply asking people to stop texting while driving, but to actually offer them a solution for kicking the habit. The idea is simple enough: you paint the thumbnail of your right hand red, and the next time you reach for your phone while driving, you will instead see the bright red nail and be reminded to keep your eyes on the road. People are encouraged to join in by posting photos of their own red nails online with #redthumbreminder. As a result, it has gained a lot of traction on various social media outlets, such as Twitter and Instagram.
Just Slow Down from Winnipeg, California
This movement is a small and localized effort to bring forth a better understanding of the relationship between excessive speed and traffic collisions. They use narrative based videos to accomplish this, typically young people being told to hurry up throughout their day and then speeding to abide by this often spoken law of social convention, the end result, however, is far less than desirable.
MADD Anti Drunk Driving Campaign (Multi-Continental)
MADD is an acronym which stands for Mothers Against Drunk Driving. It is a nonprofit organization that seeks to eliminate drunk driving, especially in youth and support those whose lives have been devastated by it. Their focus on education and provision of statistics makes it one of the best driving safety campaigns around (you can see a very good example of one of their Australian based videos here).
Choose Safety for Life
This Maryland based driving safety campaign is, much like MADD, focused primarily on education through statistics and other driving safety related facts. Their website is filled with extremely useful and often surprising information, for example, if you take your eyes off the road for one single second whilst traveling at 65 miles per hour you will have travel roughly one hundred feet. They also do not focus, unlike all of the previous campaigns, on driving a car. They also talk about safety through any mode of transportation, whether car, truck, bike or motorcycle and provide a comprehensive, downloadable driver improvement program.
SMART Initiative from Surrey Council UK
This particular effort on the part of the Surrey County Council is aimed at combating anti-social driving behavior and has been in effect since 2009. There is a very compelling micro budget short film that, through beautifully shot, evocative and horrifying imagery and a solid message, tell about the dangers of peer pressure when driving.