Leakes launched her eponymous collection NeNe NeNe Leakes this month and appeared on HSN on July 28 to sell a few curated pieces from her line.
The Real Housewives of Atlanta diva partnered with TV retailer giant HSN to create a line that--according to Leakes--is "both edgy and ethereal" and remarkably affordable, priced between $39.90 and $139.90.
NeNe NeNe Leakes is characterized by bold prints and dramatic proportions, resulting in a 17 piece collection that features loose blouses, relaxed pull-on pants, cardigans and more.
According to the Dancing with the Stars contestant, NeNe NeNe Leakes is inspired by "modern streamlined silhouettes" resulting in "pieces that elongate and slim the body."
“I wanted my collection to be bold and give women of all shapes and sizes the opportunity to look and feel fabulous,” said Leakes, who shared she worked on the line for over a year. “I want my clothing line to be versatile. A lot of the pieces can take you from day to night; from the grocery store to drinks with your girlfriends. I believe that every woman deserves her moment to shine!”
So what's the appeal of Leakes line aside from its on-the-go pieces? According to her its the line's affordability.
"NeNe NeNe Leakes' mission is to offer luxurious style accessible to women of all body types," said Leakes through a press statement. "[My line] seeks to enhance self-expression by keeping with my core values of affordable luxury, contemporary design and personal storytelling."
“I wanted the line to appeal to everyday women and I feel like HSN is a place where that woman shops,” Leakes continues.
HSN, a multi-platform merchant that broadcasts live to 96 million households through mobile, TV and online audiences, has faith that NeNe NeNe Leakes will bring big bucks.
"NeNe Leakes is the perfect addition to our fashion portfolio,” said Anne Martin-Vachon, chief merchandising officer for HSN. “NeNe is a go-getter and has been fabulous to work with throughout the entire product development process. With her larger than life personality and keen eye for design, we're confident that our customers will simply love her and her collection!"
What's your take on NeNe Leakes' HSN Line?
Where To Shop: HSN
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