"FOX Sports Latin America has been looking for the premier mixed martial arts organization to partner with, and Bellator is the perfect fit," Carlos Martinez, president of FOX International Channels Latin America, said. "We are thrilled to make Bellator the widest distributed MMA promotion in Latin America and Brazil, reaching more than 50 million homes from day one."
Bellator MMA CEO Bjorn Rebney is pleased with the new agreement.
“We’ve now taken a step forward in the evolution of the global brand and FOX Sports Latin America’s largest sports network, is the perfect fit for Bellator in this vital region,” Rebney said.
Bellator's agreement with FOX Sports Latin America is the latest in a long line of recent successes for the promotion, and Rebney is excited about the future.
"I'm not much of a believer in luck," he said. "You make your opportunities. They don't fall out of the sky. I could see the writing on the wall with UFC and Spike. I recognized Spike was the most successful, most accomplished, most viewer distribution connection platform for MMA content. Having been around the business for a long time, there was a high likelihood of a disconnect from Spike and UFC from both sides of the union. Immediately, I took the opportunity to go in and start conversations of forming an alliance and partnership.
"The reality is none of this was lucky. It was strategic and thought out. It took a lot of meetings, a lot of face-to-faces, a lot of planning, drafting of business plans, discussing numbers. It's a great fit. They have the right demo, the right channel and the right people on board who know how to build it and promote it and we had a product poised to take off."
Bellator MMA has an exciting lineup scheduled for the days and weeks ahead. In their honor, here's a look at 10 Bellator MMA tilts to watch before the end of the year.