The recent snow in Denver has gotten many people to start making their holiday plans. For job seekers, that should include using Holiday cards as a way to stay in touch with key contacts.
Businesses have known for a long time that Holiday Cards are a form of marketing – a way of saying “thanks” to all of their contacts in addition to being a festive tradition. It is a way to stay on the customers’ minds during the holidays, keeping the business name familiar in anticipation of January business.
For job seekers, the Holiday Card can serve the same purpose.
So who among your contacts should be getting a Holiday Card?
- Friends and Family (of course!)
- Your staffing / placement agencies – both the owners and the recruiters
- Your contacts at your top target employers
- Mentors, helpers and cheerleaders
- Fellow job seekers in your industry
- Key members at your professional associations
- Teachers or fellow students from current or recent education (including workshops)
In addition to sending the card, include a little piece that you are still available. Don’t turn it into one of the pages-long annual summary that some families send – just make a quick note, along with highlights of your top attributes.
Worried about cost? There is nothing wrong with getting the bargain cards at Walgreens or other retail shops. Besides, the hand-written signature looks more personal than the printed corporate Holiday Cards.
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