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An audit of your website can be an eye opening experience. Website designers may do things differently, however there are certain basic, but very important ingredients which are often ignored that should, quite frankly, be standard and be included in every website design, no matter how small or large the project is.The majority of developers say the problem they have is that most clients say they are on a tight budget and can't afford it.
You may ask "what qualifies someone as a site auditor?". The answer is very simple really. Years of experience and many happy customers. Understanding the importance of not only the optimisation and website copy used in your site, but also the fact that construction plays a key role in your organic search engine results.
The two website audit levels below will provide a detailed insight into how your website is built, and how it can be improved for both structural integrity and search engine optimization.
If you are languishing behind your opposition, don't ignore the problem, because you can be sure the competition won't be resting on their laurels
Starter
- SEO discovery to overview the site
- Keyword Analysis
- Initial placement report
- Keyword profile
- Competition analysis
- Site optimization and SEO analysis
- Content optimization enhancements
- Meta tag adjustments
- Spider friendly navigation setup
- Search engine submissions and tracking analytics
- Robots.txt and sitemap.xml creation and submission
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- Serious
- Incoming links report and link building
- Search engine saturation
- Content suggestions report and content creation
- Social bookmarking
- Source code optimization
- SEO deliverables including: Blog posts, backlinks program, keyword optimization, article submissions and in depth web page optimization
If your web developer suggest that you invest a modest amount of money in your site to accomplish these things, by all means do it. What you do now will pay dividends over time. No matter how new or old your site is, if you do not incorporate some of these things, you will not be as successful as you would like to be. Put the same amount of time, money and care into the optimization of your site that you do in the design of it.
!For more info: SEO planning, analysis and optimization.
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