(Boomer Business Launcher)
Get ready to roll up your sleeves and get to it ...
So ... you need to promote your site to keep it alive, but you have a really limited budget. What do you do? Roll up your sleeves and get to work. You will need a lot of elbow grease, but you will get results.
Millions of people are exploring tens of thousands of online locations daily on the Web and online services. Trying to make yours stand out can seem like a daunting task.
Here are a number of things you can do to build traffic:
- Write articles (like this one!) that might be useful to a site or newsletter popular with prospective clients, and offer to give them to the Webmaster or editor.
- Change your site often; add features that add value for people coming to your site.
- Perfect your e-mail signature file. Include your URL, email address, phone number and one or two short lines (maximum) explaining what you do. Don't make it a blatant ad. Instead, make the description of your business that you would tell someone in a 30-second elevator ride. Like the following:
April Bryan is President of BulldogMediaGraphix.com and SynergyElements.biz
Full & Self-Service Marketing entities working with you to build local/global traffic/sales
for your Internet and Brick & Mortar business.
Subscribe to the Marketing Tactics Newsletter at http://bulldogmediagraphix.com
Make it easy for prospective clients to reach you and understand what you do:
- Participate in forums, discussion groups and mailing lists frequented by your potential clients. You won't need to include blatant ads for your site; the information will be in your signature file.
- Use unique meta tags and title tags for each article on your site and submit each page to search engines.
- Write a paragraph that succinctly explains the "who, what, where, why and when" of what your company does. You'll need it for any brochure, report, press release or pitch letter your write about your company. If you can substitute the name of any other company in any sentence and make the same sense you haven't arrived at a strategy. For example, if you say "Acme Nail is dedicated to the highest standards of manufacturing and customer service." You could easily substitute "Beta Widget," or "Prime Paint," or any other manufacturing company in that sentence. So that description isn't the one that describes your unique business. Keep writing until you get it airtight.
Understand that doing any of these activities once does not constitute a marketing/promotion campaign. The cumulative effect of doing all of these things and more over time is what brings results.
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