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Google's Fast Flip marries analog and digital news


Flip Home Page on Safari Mobile. 

We’re all reading news on the web. Instead of clipping an ad out to share with someone, we just send over a link.  I think though there isn’t a great analog for browsing through a paper or magazine. Not only does this replicate reading a physical medium better, but it also allows you to scan stories for more information than just the headline.

Google has given the world a great analog for reading the paper in the form of Fast Flop. Available over at http://fastflip.googlelabs.com the site looks like a gallery of news pages. Click on this and you get a closer look at that page, and navigation to flip through the various “pages” in the category you have selected. The site simply shows you a snap shot of the page, but you can’t read more without clicking through to the original site.  This essentially makes Fast Flip a new UI for Google News, but that’s needed.

Though the full sized client is nice enough, what really caught my attention is the mobile version. I tried this out using Safari Mobile, and the integration of touch gestures is flawless.  Allowing you to read through the first part of a story without clicking through just works better when you are working with limited connectivity. I would like to know how it works on a device without a large screen and touch capability. For Safari, it was perfect.

I don’t know where Google is going with this feature. I assume that it is going to center heavily in a redesign of Google News, however as I use Google Reader for most of my browsing, it would be a great upgrade to Reader’s interface. For now Fast Flip is under the umbrella of Labs. This is one those things that is likely a novelty, but it is fun. 

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Milwaukee Internet Examiner

Growing up in both Wisconsin and Illinois, Michael feels that technology doesn't disappear when you leave Silicon Valley. It is just as vital to...

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