You're working hard to make money online, and you're eager to make a good first impression.
So, you sit down at the keyboard to craft a message to the people who might need your product or service.
You start writing what comes naturally, from the heart, and you post it online.
They read what you have to say, and presto! You have a flood of visitors hitting your site, right?
Wrong.
If you're like most entrepreneurs, you suffer from a problem you might not see.
It's a problem of perspective.
You spend so much time in your business that you have a difficult time stepping back and seeing your business from the outside.
Being too close to your business can cause you to make one of these three deadly mistakes when marketing yourself and your business on the internet.
I call these "The Four P's of Marketing Messages," because three of them can lead you astray, while one can drive your online profits through the roof.
First, see if you can spot any of these three mistakes in your own marketing materials:
MISTAKE #1: PRODUCT-FOCUSED MARKETING - Starting off by talking about the features of your product is a no-no. Nobody cares about the details about your product or service at first. They only care about how it will benefit them.
MISTAKE #2: PROVIDER-FOCUSED MARKETING - Leading with information about yourself, how many years you have been in the business, your credentials, and your passion for helping others is also a dead-end. Knowing this information up front doesn't do the reader any good without understanding the benefits.
MISTAKE #3: PROCESS-FOCUSED MARKETING - Introducing yourself to your audience by describing how you do what you do, step-by-step, is also sure to put your visitors to sleep. Can you guess why? It's because there is no easy way to see how these details will benefit someone who is considering doing business with you.
Now, don't get me wrong... proving your audience with information about the product, provider and process is important. However, it must occur in the right place, at the right time in your overall message.
So, what's the first thing a prospect wants to hear about when evaluating a purchase?
SOLUTION: PROSPECT-FOCUSED MARKETING - The most important part of your marketing message is the prospect themselves.
The word "marketing" is built upon the word "market," and that means your message must have the market (your prospect) at it's heart.
Here are some tips to help you create a prospect-focused message:
TIP #1: Discover where it hurts. What pain is your prospect going through, or what pleasure are they seeking? Getting into your prospect's head is the first step to creating an attractive marketing message.
TIP #2: Try to start every sentence with the word "you." This will force your mind to "rewrite" your message in the language of your prospect. See how long you can keep this up.
TIP #3: Always come back to the benefits. We naturally want to know why a particular fact is important to us. Ask yourself, "What's in it for them?" Then answer that question.
You should consistently put your prospect first in everything you do in your internet marketing efforts!
Why? Because the world will beat a path to your door when you do.
(See? It's as easy as that!)
Now head on over to http://TrafficStacker.com and join me in grabbing some traffic for your site - see you there!
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