Do you integrate emails into your full marketing mix?

Full integration means incorporating emails into the mix of pay-per-click (PPC) ads, social media, mobile, print direct mail, trade shows, telemarketing, tele-and webinars and any other components you utilize.

 

Each marketing element, whether electronic or print, should lead to a specially designed landing page or sales page leading the prospect to a specific action to buy or take action.

 

Newsletter sign-ups can be promoted across all media to help build up your email list and can be promoted with links on social media networks.

 

Make sure you consider mobile users when formatting emails (and other electronic components such as your website) and taking advantage mobile alerts. Mobile marketing is already the new frontier for savvy electronic marketers. Don’t delay, get onboard now.

 

If you’re afraid of technology and the warp speed it develops at, you’re in the wrong marketing segment. If, however, you embrace the possibilities technology lends to marketing integration, then investigate what’s new and start adding automation to increase electronic marketing effectiveness.

 

There are free solutions for nearly every aspect of electronic marketing. You can create audio and video segments for your website and emails and you can create email autoresponders to deliver a series of messages over time—just set it up once and let it run! You can set up social media easily to drive traffic to your websites and you can set up a blog for free.

 

The beauty of technology is that the expenses are almost inconsequential. The more advanced technology you add to your campaigns, the more you can accomplish in less time.

 

To learn more about Internet marketing and search engine optimization, visit my site at www.strategywriter.com. Sign up for Strategy Writer News, a free newsletter loaded with proven electronic marketing tips and techniques.

 

Send your questions to deb@strategywriter.com.

 

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