To grow your list, you need a compelling opt-in incentive.
Episode #9: An Interview with Eric Barton, www.FastEasySuccess.com
Running Time: 12 mins 18 secs
Whether your business is strictly online or you have a brick-and-morter establishment, you need to develop a list of prospects and current clients to continually market to. To entice these individuals to give you their email address, you will need to offer them something of value in return ... your opt-in bonus. Listen as your host, Carma Spence-Pothitt chats with author Eric Barton about the importance of opt-in bonuses and how to create one.
What you'll learn in this podcast:
- What is an opt-in bonus?
- What are some opt-in incentives local businesses can use?
- How much information can you ask for in exchange for your bonus?
Listen to Episode #9 of the P.I.B.E.cast via streaming audio
Resources Mentioned in this Podcast:
* Helen Goldman's Episode of the P.I.B.E.cast
* Eric's website www.FastEasySuccess.com
Coming next week: David Zehala will talk about personalized URLs or PURLs and how to use them to promote your business.
The PIBEcast podcast features interviews with local Greater Phoenix Area businesses that are using online techniques to market their business or who help local businesses market online. In addition, the host, Carma Spence-Pothitt produces special episodes where she'll answer your questions about marketing your business on the Internet and provide quick website evaluations.
Would you like to be featured in this podcast? Do you help Phoenix-area businesses leverage the Internet to grow their business? Do you have a question about local online marketing you'd like answered on the podcast? Would you like suggestions on how to improve your online marketing efforts? Contact Carma using this contact form.
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