Repurposing online content for video marketing

I’ve talked before about repurposing your own online content so that you can get more bang for your buck.

Now I want to recommend that turning your written content into short (2-3 minute) videos can be a very effective way to repurpose your content.

You can break up the content of a long article or post into two or three short videos of you talking about the subject and then upload these to YouTube with appropriate keyword tags. Next you can embed the videos on your own site and leave the video link on other places around the Web.

Of course, it’s a good idea to include your site’s URL on the video itself so that anyone seeing the video can instantly connect to you.

And check out what Andy Jenkins is teaching about video at his site www.TheVideoBoss.com. (This is NOT an affiliate link.) While his genius ideas are not as simple as aiming the camera at your own talking head, these ideas can certainly help camera-shy marketers. And, as Andy might say, “rock on.”

© 2010 Miller Mosiac, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company’s website is www.MillerMosaicPowerMarketing.com. If you liked this article, you’ll love her FREE report on “Power Marketing’s Top 3 Internet Marketing Tips” – grab your report now at www.millermosaicllc.com/free-report