Effective social media marketing requires an integrated message across platforms

                                     Looking for consistent patterns

 

Have you ever followed someone on Twitter whose tweets are of interest to you and then gone to the person’s blog and wondered how this could be the same person?

The person’s Twitter profile might position the person as fun-loving and open to networking, while the blog might be colder than a tombstone inscription with no way to interact (no comments enabled and no email address).

Whether your brand is fun-loving and open or cold and non-welcoming, it should be consistent across the Internet.

How to establish an integrated message across all social media platforms:

Step 1: Decide on your core brand or positioning – what is your Unique Selling Proposition that makes you stand out from your competition.

Step 2: Evaluate and revise where necessary your Web site/blog to reflect this brand. Think of your Web site/blog as your home base from which your rockets ships will launch into social media space.

Step 3: Begin with one or two social media platforms, such as Twitter and LinkedIn, and engage based on a social strategy developed to promote your brand. Be sure to have your blog posts support this social media strategy.

Step 4: Expand your social media strategy to more social media platforms, always ensuring that the strategy you use on these new platforms supports your previous social media platform strategy.

While these steps may seem simple, they are not. They require integrated planning, development, and implementation.

If you need help with this for yourself or your company, see www.SocialMediaMarketingCampaigns.com.

(2009) Miller Mosaic, LLC

For more information, read these articles:

Internet Business 101:  What is social media?

Internet Business 101:  What is an Internet product launch?

Internet marketing: A terrific opportunity to commit random acts of kindness