Recent reports show that adding a video to your website increases your conversion rate by 20%. That's a big jump and a worthwhile investment, depending on how you go about creating the video.
Other than the immediate conversion rate benefits, video can be great for your website's SEO. If you create a specific, targeted video, you should post the video on YouTube and link the video back to your website. YouTube gets so many visits per day that linking to it gives more credibility to your ranking. Go to alexa.com to check out where YouTube stands currently in website ranking (in terms of traffic). YouTube should be top 100, easily.
Here are some ideas for videos to post on your website:
-- If you have a product, create a product demo.
-- If you have a series of satisfied customers who are willing to be on camera, do a testimonials video.
-- If you have portfolio work, such as paintings, photographs, graphic design, do a video slideshow.
-- If you have an interview with an important person in your industry, ask if they'd be willing to be on camera. Film it and post it.
-- Last suggestion: if you sing, dance, act, etc for a living, certainly post a video of your talents and skills.
Any other ideas of good video themes to promote your business?
Related Articles:
SEO tip #1: Meta tags
SEO tip #2: Images
SEO tip #3: Wordpress blogs
SEO tip #5: Link building vs. Content
For more info: check out local video services from Creative Touch Video Inc. at ctvideoinc.com.
Comments
These are great ideas. I love the concept of creating a short video, sending it to YouTube and linking it back to your sight. Great way to give yourself visibility. I also like the idea of adding a slideshow of portfolio work. I think people would love that.
You are right on the money here with video as a tool to help your SEO and the conversion rates. Google now has videos show up on the first page of searches. The power of a testimonial is enhanced ten fold when you see it on a video. I don't know why more people use video to market them selves, especially when you see video devises everywhere. There are the iPhone, iPod, Blackberry, POS displays at Walmart video signs. People want to see their products and services displayed in a video. It seems to me to be a perfect fit for your website. Thank you for writing about this.
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