MingleStick Revolutionizes The World Of Social Networking With Electronic Business Cards

Ever worry about organizing or scanning business cards, or even trying unsuccessfully to remember who handed them to you? Thanks to an emerging groundbreaking technology, you can now manage all your contacts by just a click and organize all your connections online.

Mingle360 introduced MingleStick, a device that enables users to network and build hundreds of contacts with just one click.

Dan Coffing, CEO of Mingle360, shares with us more information about this device and how it is transforming and adding excitement to social networking events.

“I think the fundamental thing was realizing the diversity of content that you can have about a person that’s stored online and looking for a very simple or even impulsive way to allow two people to actually connect and exchange references about content,” Coffing, said in an exclusive interview with Ib’s Blog.

“In terms of [in] the user’s hand, it’s simple. It’s a one-click device. It passes a data reference between one MingleStick and the other. The data reference is hooked to an online profile gateway. This is what’s written into our patent-pending filings on that,” Coffing said, adding that the device is associated with an online user interface called MingleManager.

Users can link their profile to the MingleManger which others can view later. Coffing said it is like a ‘check’ that says, “Hey, you can come back to my profile and I will then authorize you to see certain things.”

I had the chance to experiment this device at Success in the City’s “Mix and Mingle” networking party in December and it quickly grabbed the attention of the attendees at that event.

“Once you release a ubiquitous exchange technology into a meeting environment such as a trade show or convention—and it doesn’t have to be that; it could be a college event, or some other festival or training event or gathering—everybody gets the same connection technology. Then all of a sudden you will transform that room into a [group of] people who are very excited about the technology and use it as a source of social ingress or conversation starter. It’s been very, very well received from the user community,” Coffing said.

But maybe my greatest concern was how secured is this device to hold personal information.

“It doesn’t actually contain your information,” Coffing said. “It just contains a data reference—and it’s a private data reference. It’s not like you can get my ID and go look it up some place, which you can’t.”

The device is designed in such a way that users can only hand out “data references rather than actual information,” which means it will be meaningless if it falls in the hands of a third-party because it only works on the Mingle360 system and also requires a username and password.

If you are someone like me who uses social media websites such as Facebook, Twitter, or LinkedIn, Mingle360’s enabled integration with these sites will be an interesting try-out, too.

“These social media tools are essentially miniature broadcast engines for me to advertise to my 300 friends and acquaintances the things and activities I’m doing during the day,” Coffing said. “It becomes a valuable tool for the growth of MingleManager and MingleStick to say, ‘hey, let’s make it easy for people to essentially navigate and participate with their Mingles within the sites that they are already familiar with.’”

Learned enough yet? There is much more priceless information you surely do not want to miss. Read the full exclusive interview with Dan Coffing on Ib’s Blog by clicking here.

For more information visit Mingle360 and MingleStick websites

For contact details, call or email:
Sales: 703-425-0402 x111 / connect@mingle360.com
Investor Relations: 703-425-0402 x510