Glamourmom pledges up to $1 million in nursing apparel in honor of World Breastfeeding Week

In honor of World Breastfeeding Week 2010, Glamourmom, a nursing apparel company based in New York City, is partnering with Feed The Children and La Leche League to provide up to one million dollars worth of nursing bras to mothers in developing countries through their Buy One, Give One donation program.

In the hopes of spreading the news about this program and the importance of breastfeeding in underdeveloped countries, Glamourmom issued the following statement and asked Examiner.com to share it with their readers.

New York, NY, August 1, 2010 — Glamourmom, a New York City based, modern nursing apparel company, is sponsoring a Buy One, Give One donation program to support breastfeeding during World Breastfeeding Week 2010 and National Breastfeeding Month.

Beginning Sunday, August 1, 2010, in celebration of World Breastfeeding Week and National Breastfeeding Awareness Month, Glamourmom will match any product purchase at www.glamourmom.com and www.glamourmom.co.uk by donating a nursing bra tank to moms in various developing countries and domestic organizations assisting moms and babies in need. The Buy One, Give One donation program will run until August 31, 2010.

Glamourmom is assisted by non-profit organizations such as Feed The Children and World Breastfeeding Week Celebrations who have committed to transporting the nursing bra tanks and identifying pre-approved, independent partner agencies that will distribute supplies to moms and babies in need throughout the globe. By participating in the Buy One, Give One donation, mothers will be supplied with an essential nursing top that can help prolong breastfeeding.

The international breastfeeding rates have been significantly lower in less developed countries due to famine, war, poverty, or natural disaster. A lower breastfeeding rate can heavily affect Infant Mortality Rate (IMR) (number of deaths of babies less than one year of age per 1,000 live births). IMF has been a useful indicator of a country’s level of health or development, and is a component of the physical quality of life index. Infant mortality is one of the top five causes of death worldwide(1), with 4 million babies dying within their first month of life(1).

Breastmilk is organic and a highly nutritious food for babies. Breastmilk contains nutrients and antibodies that help protect babies from various illness, diseases, and even Sudden Infant Death Syndrome. Breastmilk can also help babies’ immune systems and protect against diarrhea and acute respiratory infections, which are the two leading causes of infant mortality in the developing world. Breastfeeding also provides short and long-term health benefits for mothers such as reduced risk of breast, uterine and ovarian cancer and reduced risk of osteoporosis.

La Leche League USA World Breastfeeding Week Celebrations occurs each year during the first week of August. During this time more than 120 countries celebrate, raise awareness and support breastfeeding. National Breastfeeding Awareness Month – the breastfeeding campaign, is funded by the U.S. Department of Health and Human Services, to empower women to commit to breastfeeding by providing benefits for both babies and mothers.

Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2008, Feed The Children distributed more than 133 million pounds of food and other essentials to children and their families in all 50 states and internationally, supplementing more than 760,000 meals each day. Since its founding, the organization has reached out to help those in need in 119 countries around the globe. For more information, please visit www.feedthechildren.org.

Glamourmom® by Line Rothman and glamourmom® basic™ full line of nursing products are available in stores and can be found at Macy’s, A Pea in a Pod, Motherhood Maternity, and Destination Maternity as well as over 650 specialty boutiques worldwide.

1Ten Things You Should Know About Infant Mortality Karen Murphy, 2009

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*The Infant Health Examiner’s articles are meant to be used for education purposes only. Your pediatrician should always be consulted when you have questions regarding the health of your child.*