Working as a celebrity makeup artist for over 20 years, Rose-Marie Swift took the step to reach out and educate real women about the truth behind everyday beauty products. Through her educational website, beautytruth.com, and newly launched organic cosmetics brand, RMS Beauty, Swift has changed the minds of many by demonstrating that cosmetics affect the body both inside and out. Regardless of how glamorous brand name cosmetics make the skin appear, the amount of toxins deposited into the body is astronomical and not worth the long term effects. After years in the makeup industry, Swift began to experience memory loss, panic attacks, and abnormal hormone fluctuation. Taking control of her deteriorating health, she took a series of blood tests/hair analysis revealing abnormally high levels of metal contents many of which came from unhealthy foods and her overexposure to cosmetics.
Swift began her extensive research into the intoxicating ingredients of cosmetics, and developed beautytruth.com to raise awareness on this matter. Sharing her story, offering healthy living tips and expelling honest beauty facts, she caught the attention of many readers who began to question cosmetic products that are constantly polluting their bodies.
Instead of leaving this matter unsettled, Swift developed her own cosmetic line aimed to provide the healthiest makeup available for real women. By combining the healing properties of skincare and results of color cosmetics, Swift launched RMS Beauty—a line of pure mineral makeup that is nourishing for the skin. With 18 high-power products in the lineup, RMS Beauty provides versatile mix-and-match products that bring out the beauty within each woman without the unnecessary toxins and chemicals. These products include cream eyeshadow, lip2cheek (which doubles as both a lip-stain and cheek color), "un" cover-up concealer, lip&skin balms and a living luminzer to accent the entire RMS Beauty look.
Working closely with a variety of experts, the brand lineup slowly came about by mixing her healthy cosmetic concepts with the purest, organic ingredients. Since raw minerals dry out the skin due to their lack of moisturizing particles, commercial mineral makeup that makes skin appear silky tends to have synthetic components like silicone and talc which are known skin irritants. Instead, RMS Beauty uses advanced techniques to stabilize a combination of natural oils, butters and extracts without destroying their organic properties, creating a nourishing blend of creamy, color makeup that reveals vital, healthy skin. This blend of natural ingredients with modern mineral colors provides makeup effects that no artificial ingredients can deliver.
While talking about her theories on makeup, Swift stated that her goal was to create nourishing cosmetics; she did not want to create strange colors that require multiple tools to apply so each color and product in her range is nothing but "user friendly". All of RMS Beauty products are housed in a recyclable small glass pot, and designed for "finger painting" which uses the body's own warmth to apply makeup allowing a more natural finish and wastes less product. Don’t worry germaphobes, all RMS Beauty products are formulated without the need for water therefore bacteria is incapable of growing in the products.
When it comes to her style as a makeup artist, Swift is known in the industry to be the organic girl with a modern style. Swift's ability to utilize the natural glow found in every woman is part of her makeup application with a signature style that brings out the youthful glow in her models, who include the Victoria’s Secret Angels.
The ethereal glow that RMS achieves is highly noticeable even by guys. Actor Orlando Bloom is a huge fan of RMS Beauty, and has complimented on several occasions how it makes his supermodel girlfriend Miranda Kerr “beautiful and glowing”. According to Swift, the best advice for makeup application is from guys. Why? Because studies show that men favor natural beauty, so the best makeup application should always let the skin breath and bring life back into the complexion thru a healthy glow.
The must-haves in Swift’s makeup arsenal include a good eyelash curler that can open up the eyes and make them look flirty and alert. As for her favorite product from her own RMS Beauty brand, the Living Luminizer is the must-have on her list. Unlike any products on the market, the Living Luminizer brightens up the face without the use of glitter or metallic powder thus creating the healthiest and most natural glow that should be available to all women. It is a multi-purpose highlighter that makes cheekbones appear higher and eyes brighter by drawing light to these striking areas of the face.
Swift also has some great beauty tips to share; being beautiful all begins with a healthy lifestyle. Eating raw food is important to promote cellular turnover, and processed and GMO (Genetically Modified Organisms) foods should be completley avoided. Raw green juices and lightly cooked vegetables are great for detoxing the body, and the results are readily apparent on the skin as well. Basic changes such as increasing water intake and practicing deep breathing exercises are important as well. Her final tip is to become a more educated consumer, and to learn what is harmful for your body.
As the public becomes more educated and aware of what they apply on their skin, Swift predicts that the green scene will continue to bloom and flourish, and products will only become more natural and pure as independent self-funded companies gain recognition and credentials. As for RMS Beauty, Swift is busy concocting a long-awaited setting powder, a mascara, and a pencil eyeliner. “I have so many ideas, it’s ridiculous,” she says.
As a brand made for everyday women, RMS Beauty delivers the professional results similar to other luxury lines but without the fuss or the consequences. A message to all of those who supported the brand when it first started, Swift would like to thank them for taking the leap of faith with her, and for trying organic makeup from an independent brand. In the “land of guilt-free makeup”, she shares with us a series of products that make you look as good as you feel, so now you can have your cake and eat it too.
All of RMS Beauty products can be purchased on rmsbeauty.com
--Writen by Chloe M.
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