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Rudi C. Loehwing is an internationally acclaimed natural health and nutrition advocate, publisher and the founder and managing director of the World Institute of Natural Health Sciences (WINHS.ORG). A journalist and broadcaster for over three decades, Rudi has also produced and directed several award winning feature length films focusing on innovations in the natural health industry, pharmaceutical abuses of children and society worldwide and exposing the vested interest threat to alternative and integrated medicine.