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De La gets you in shape.
*reader spits out coffee and does a double take at the title*
Yup! You read it right. On April 28, 2009 Hip Hop legends De La Soul, in collaboration with Nike, released Are You In? : Nike + Original Run.
The concept of the series is ingenious and helpful for those of us that spend time in gyms and/or running. Artists that you know and love create new music specifically with exercise and fitness in mind. Each album last approximately 45 minutes; the typical length of a workout/run. The music is meant to be listened to while exercising. Each album has a natural warm up track(s) that crescendos into heavy beats and momentum inspiring melodies as your routine becomes more intense! How cool is that?
This is a huge move for hip hop; and a pleasant surprise for those of us De La fans. These guys are truly unique and continue to bend and change with the changing and fickle music and hip hop industry. Many artists can learn a lot from these cats. Oh yeah...they can run circles around many of your favorite MCs. The key to longevity in any industry is remaining relevant. These guys do it so well. I'll definitely be running with De La!
Below is a brief video from De La explaining the collabo...
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