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Los Angeles guerrilla marketing

Hashtag to unify LA theaters

L.A. isn’t a theatre town. L.A. has too much of a sprawl for real community. Reviewers don’t go to our shows. Where’s Theatre Row...
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Cross-pollinate

This series spends a lot of time on Twitter. Not because Twitter is the be-all and end-all, but because it's the latest online trend that...
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Let your patrons handle your PR - and SEO

Hypothetical situation: a work-from-home writer's day disrupted (happily) by said writer's husband coming home sick. The writer takes time...
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Change online tactics daily

When the ridiculous number of social media experts give advice, people usually listen. After all, they are the experts; that is even in their...
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Advice from an L.A. phenomenon: publicize your Twitter account

Did you notice how quickly food trucks just seemed to sprout out of thin air and take over Los Angeles? There are blogs dedicated to them,...
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The Gulf Coast Benefit website: riding it right

Before yesterday, this LA Online Marketing Examiner did not have the Gulf Benefit on the radar. Enter a tweet from @LAist directing the viewer to a...
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Retweet often and honestly

Have you ever emailed 500 of your closest friends, invited them to a party, and didn’t hear back from anyone?Of course not. These are your...
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Twitter: great connector or an island?

Many times over the past few weeks it's become common for people not to know about breaking news items, or Los Angeles community events, and...
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First review of Pagan Play received via Twitter

Pagan Play, a Moving Parts productionthat visits the Hollywood Fringe Festival from San Diego, really only has a great postcard and word-of-mouth...
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The Seuss Effect: how the creative genius inspired today’s writers

For the past 14 years, America has saluted Dr. Seuss on his March 2nd birthday as the guy who literally inspired decades of first graders to say ...
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