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Toyota launches iPhone app for 2010 Prius Hybrid


Photo 2010 Toyota Prius hybrid courtesy Toyota

Get everything you wanted to know about the best-selling 2010 Toyota Prius hybrid in the palm of your hand.  Toyota has just launched a mobile phone website for your  iPhone, BlackBerry, Palm, or other mobile phone device and browser. 

The new Toyota mobile phone website app is not limited to the Prius, the best-selling hybrid on the planet.  If you want information on the Camry hybrid sedan, it’s there.  Ditto, the Highlander hybrid SUV.  And so is information about all the other Toyota models, from the compact Yaris to the hunky FJ Cruiser. 

There's even a section on what you can get trading in your current car or truck under the Cash for Clunkers program.

When I say information, I mean lots and lots of information.  Photos, so you can compare and choose colors, even see how the dashboard navigation system looks.  Trim versions, so you can compare prices and option packages.  Punch in your zipcode, and up pops a list of dealers near you.

 iPhone and iPod Touch users can see videos, including a 360-degree colorizer of the Prius.  Within the next couple of months, Toyota will extend this rich media feature to other models – and also to other mobile phone models.  Right now, the videos are limited to the Prius, iPhone and iPod Touch.

Toyota's luxury Lexus division also is using the web to promote its hybrid car.  Lexus is running a contest for its all-new 2010 Lexus HS 250h luxury sedan.  The winner gets the keys to the Lexus HS 250h hybrid car for free for a year. 

Promise me that if you go car shopping on our mobile phone that you’ll also stay in touch with the latest news about hybrid cars, electric cars, hydrogen and fuel cell cars, and other alternative fuel vehicles, right here, from your Green Car Examiner.

The Toyota mobile phone website app was created by iCrossing, a digital marketing company.

Visit www.Car-and-Travel for more articles by Evelyn Kanter on where to go and what to drive, green, of course.

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Green Car Examiner

Veteran journalist Evelyn Kanter has more than 20 years experience reporting about cars, travel and the environment. An award-winning...

Comments

  • Brian Z Jones 2 years ago
    Report Abuse

    A mobile website is not an "app". Please stop trying to capitalize on the iPhone popularity by using "hip" terminology incorrectly.

    "App" refers to an application - i.e. an executable program. Mobile websites are just websites formatted for a small screen.

    The tip is that it is available on products other than the JesusPhone. Further information could be gleaned from the fact that you could access it right from your PC's regular browser.

    People wonder why "new media" is overtaking "traditional media." Meanwhile, I wonder when "old media" stopped being studious in their efforts to present news & do the appropriate research for any given subject.

    -bZj

  • Brian Z Jones 2 years ago
    Report Abuse

    Also, why the hell does a SF-based news site present the time in EST?

    -bZj

  • GetMeOnTop 2 years ago
    Report Abuse

    Hi, nice story, BUT, this is not an "app", just simply a mobile dedicated website (albeit, a nice one).

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