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Paul Bond Boots gains exposure on CNBC's Google special

Paul Bond Boots has profited off its advertising campaign with Google AdWords.
Paul Bond Boots has profited off its advertising campaign with Google AdWords.
Credits: 
Google

Executives with Paul Bond Boots told CNBC's Maria Bartiromo that they've already got more business from running Google ads than they can possibly handle.

Now it looks like the Arizona-based maker of handmade cowboy boots will have even more customers to serve.

"Paul Bond Boots" was the no. 15 search term on Google Trends this morning, and "handmade cowboy boots" was no. 11.

The spike in search volume is almost certainly due to CNBC's special hourlong "Inside the Mind of Google," which premiered last night.

Paul Bond Boots was featured on the show as an example of how effective Google's mega-profitable AdWords service can be for gaining exposure.

Paul Bond Boots executives told Bartiromo that they would extend their advertising campaign to more parts of the country, but they couldn't handle the resulting traffic.

Now it looks like they'll have to figure out a way to handle that regardless. Most would agree that's a good problem to have.  

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Google Trends Examiner

Bill Freehling thinks people's Internet search habits reveal a lot about our society. They are perhaps the best way to teach us what people are...

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