The retail battle for consumer spending is heating up even if Mother Nature is dragging her feet. The golf season is around the corner and Golfsmith International Holdings, Inc., announced its new Custom Fit Play Better Guarantee. “We’re the first retailer to offer this type of unique guarantee,” said Marty Hanaka, president and CEO of Golfsmith. When golfers get custom fit with any brand of new clubs purchased in one of Golfsmith’s retail stores, online at golfsmith.com or via the company’s contact center, it is guaranteeing that golfers will play better, or they can simply bring their clubs back, no questions asked.
“Our core purpose is to inspire people to play better and love life more,” said Hanaka. “There is no better way to help golfers play better then to get them custom fit and give them the confidence to return their clubs if their game doesn’t improve. Our Custom Fit Play Better Guarantee will help golfers have their best season ever.” The Custom Fit Play Better Guarantee launches today and runs through April 25.
Golfsmith guarantees a better way to play golf
Golfsmith wants you to become the next Camilo Villegas
Photo: AP Photo/Alan Diaz
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