A smaller John Daly means bigger sales for one endorsement company

Despite a miserable economy, John Daly is able to do something (so he says) for a company that nearly everyone else is unable to accomplish on their own in 2009: Growth. Consider this under the heading of bad tastes, but big John, who is slimming down just at the right time to help sell a bizarre clothing line. Perhaps the golf industry should take notice as it is mired in a slump of its own.
The Wild Thing, who had endorsement deals with Wilson, Callaway Golf, Pinnacle, Dunlop and TaylorMade to name but a few is down to a 1,200 calorie a day diet due to waist band that he had surgically inserted earlier this year to shed his unwanted girth. According to Daly, he currently weighs 210 lbs and his goal is to get down to 190 lbs. Meanwhile, his new makeover of sorts is apparent through a clothing deal he has with Loud Mouth. His pants speak for themselves (see for yourself below) and apparently it is reverberating with some consumers.
“ I had a meeting with Larry Jackson, who is one of the partners from scouting in Memphis, and they were up 78 per cent in the month of May,” Daly said this week at the BMW International Open in Eichenried, Germany. “ His projections in June is going to be just as good. So we are having a blast. We should have some new styles out end of August or end of September for next year's stuff,” he added. “I didn't realize that the company was over eight years old. I feel like I've helped generate the sales go up. I mean, it's just something different.”
Different may be an understatement with regard to the look, but it appears the world can brace itself for more. “We are coming out with a Loud Mouth golf bag so it will be interesting to see what it looks like with a lot of the different styles of pants on the golf bag. So that will be cool to see,” Daly said. “ The shorts and the kilt and the skirts will be out for the ladies I think in August.”
Catch the video below of Daly at this year’s Italian Open and see for yourself. It appears he has captured the attention of the Italians with his new look.