December 8 -- Tiger Woods’ sponsors may say they’re standing behind him through the sexcapade scandal that has engulfed the world’s richest golfer, but marketers have pulled all Woods ads from prime-time TV broadcasts and 19 cable channels, according to Bloomberg News.
No ads. Citing data from Nielsen Co., which measures TV ratings, the Bloomberg report said that the most recent prime-time Woods spot was a 30-second Gillette Co. ad that broadcasters ran on November 29, two days after Woods' infamous car accident.
The Woods-ad blackout included weekend sports events, according to Bloomberg. “Last weekend there wasn’t any advertisement during those games,” Bloomberg quoted a Nielsen spokesman.
Gatorade dumps Tiger drink. In an unrelated development, PepsiCo Inc. reported plans to ditch its Woods-branded drink, Gatorade Tiger Focus, but officials told the Wall Street Journal the move had nothing to do with Woods’ personal life.
PepsiCo will pull the drink and revamp its entire Gatorade brand because of falling sales, the Journal said, quoting industry publication Beverage Digest.
"The decision had been in the works for some months, as Gatorade developed new products," said John Sicher, Beverage Digest editor and publisher, according to the Journal.
Catch up with all the latest from Tigerland at Woods overdose on hospital charts. But stay tuned. The whole sordid mess is about to get even uglier.
You won't be seeing this Tiger Woods' Gatorade ad anymore:
Comments
I think everyone will eventually. There is just too much out there and when people look at him that is all they are going to be thinking of.
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