Cobra Golf unveils new King Cobra S9-1 driver line

Cobra Golf, will begin shipping its 2009 King Cobra S9-1 drivers next month. The S9-1 line, accordng to the company, features Cobra's improved “Hotter 9 Points” Technology and enhanced Frequency Tuning.

“The new S9-1 drivers are the best-looking, best-sounding and best-performing drivers Cobra has ever produced,” said Brian Zender, general manager of Cobra Golf. “There’s a version for every type of player, from amateur to pro."

Geoff Ogilvy used the S9-1 driver to win the 2009 Mercedes-Benz Championship earlier this month in Hawaii.

The S9-1 drivers, Scott Rice, Cobra Golf’s director of research and developments, are designed to create more powerful, accurate drives for all player types.

"We started from scratch and developed a completely new outer head shape and internal geometry for the S9-1,” Rice said. "Each model has a distinct Center of Gravity location to provide optimum ball flight conditions needed by different player types and ball speeds. We further adjusted the face geometry for greater efficiency on off-center hits, and paired the heads with a brand new line of proprietary, high performance Aldila DVS-HL and Graphite Design Tour AD shafts.”

The 460cc S9-1 (suggested retail price $375) is available in six Speed Tuned models: F, M, M Offset, Senior’s, Women’s and Offset Women’s.

Rice said discretionary weight is used to optimize each model’s CG location, which gets progressively more draw-biased from the F model to the M to the M Offset. Thus, according to Rice, the F is square-faced and Speed Tuned to produce a slight draw-bias ball flight, high launch and low-mid spin; the M a draw-bias ball flight, high launch and mid spin; and M Offset a maximum draw-bias ball flight, extra-high launch and mid spin.

The 460cc S9-1 Pro (SRP $480) comes in two models: Rice said the deep-faced S9-1 Pro D yields a mid-high launch with low spin, for a lower, piercing ball flight, while the shallow-faced S9-1 Pro S generates higher launch with low-to-mid spin to promote higher ball flight. Each S9-1 Pro drivers features a Cobra/Matrix OZIK Xcon 6 shaft.