Photo: Amazon
Larabars are gluten free, dairy free, and soy free energy bars that are available in 14 flavors. Last year, General Mills purchased Humm Foods, the maker of Larabar, for an undisclosed amount. This is a big accomplishment for a small Denver company started only six years ago. General Mills now sells six gluten free varieties of Chex cereals and four gluten free Betty Crocker mixes. Here is some information from the 2008 press release.
Humm Foods was created by Denver native Lara Merriken, who started her business in her kitchen with a Cuisinart and a rolling pin. Merriken, who will stay with Larabar as creative director after the purchase closes today, said the sale will help Larabar expand distribution and launch new products.
The company employs about 26 workers and there are no changes planned for the Colorado operations after the sale, said Heidi Geller, spokeswoman for General Mills."
Comments
Hi--I work for LARABAR. Thanks for the article!!
Just a small correction--we were actually acquired a year ago (2008) this week. General Mills is doing some great things for the GF community. Thanks again! Sarah
Thanks! I have corrected the article. The press release was being Retweeted (RT) on Twitter yesterday, so I thought it was new.
DC Gluten Free Examiner
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