Video is coming to print next month. (Credit: BBC)
Entertainment Weekly.
These video-in-print ads will begin to appear in selected editions of the magazine and will be showing advertisements from the CBS Network as well as ads for Pepsi. The video display will be around the size of a cell phone screen and also feature rechargeable batteries.
Sounds like something out of movie doesn’t it?
It also goes on to say that the chips can hold up to 40 minutes of video and that it will be much, much, more costly than regular print ad and you know big corporations aren’t going to have a problem shelling out the huge bucks just to get these types of ads.
It’s pretty genius.
This is basically following the trend that books took when they started to move to the digital world, so it is no surprise that big print publications are doing this. One, it drives up sales, two digital media is definitely the future of publishing and three, and this might be a little bit of a stretch, it saves a bunch of trees from the buzz saw.
The addition of video to print media opens up a whole new realm of creativity and possibility as well, so it will be interesting to see how print and digital media co-exist on the same page. It could be fun or it could be irritating as hell.
You better believe these things are going to fly off the shelves when they launch on the 18th, so make sure you circle the date that print advertisements began trek towards death.
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