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Washington DC free publicity
Freelance publicist needed for small business success
Careers & Workplace
May 28, 2009
Hiring a freelance publicist for small business, start-up and entrepreneur executive visibility is the only way to achieve increased name...
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PR for laid off workers: Twitter, LinkedIn, Facebook to promote
Careers & Workplace
May 21, 2009
Thomasina Tafur was laid off after 19 years of loyal service at a Fortune 200 company. She is part of a growing pink-slip club of entry-level, mid...
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Publicity and media coverage: The ROI of getting ink
Careers & Workplace
May 16, 2009
Publicity, media coverage,press relationswork! When individuals, businesses, and eventssecure media coverageby getting ink, appear on broadcast,...
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Twilight the book, Twilight the movie, Twilight the brand: PR for franchise success (Part 1)
Careers & Workplace
May 5, 2009
The Twilight brand from the book to the movie to the vampire-human lifestyle to the charactersEdward and Bella to the Hollywood stars Robert...
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Binghamton shooting rampage: No PR during breaking news
Careers & Workplace
April 3, 2009
NOTE: Below has been updated based on current news link.The Binghamton shootingsleft 13 dead and 4 critically injured by agunman who began firing...
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Trump fires Dennis Rodman off Celebrity Apprentice: PR Lesson Learned
Careers & Workplace
March 30, 2009
The Donald fired Dennis Rodman in this week’s Celebrity Apprentice. He was fired for being project manager of the losing team – instead...
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Trump fires model Claudia after men win big: PR lesson learned
Careers & Workplace
March 23, 2009
The Donald fired "Deal or No Deal" model, Claudia Jordan, after the women's team was annihilated by the men. Even though the men had less...
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Best ways to market your PR hits
Careers & Workplace
March 21, 2009
It's been said that advertising is what you pay for and publicity is what you pray for.Ifyou are lucky enough to get answered prayers on PR for...
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Career change: Savvy secretary reinvented herself as shrewd publicist
Careers & Workplace
March 14, 2009
I began my career as an executive secretary when being an executive secretary had power and prestige. Even the heroine in Jacqueline Susann’s...
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Branding wins on Celebrity Apprentice: PR lessons learned
Careers & Workplace
March 9, 2009
Donald Trump fired Gold-medal Olympic figure skater, Scott Hamilton, in episode 2 of The Celebrity Apprentice 2.The very obvious branding disaster...
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