If someone told you they had discovered the key to cancer prevention, would you listen?
More than 10 million new cancer cases are diagnosed each year worldwide, prompting the health-conscious to incorporate preventative habits into their daily routines. Based on studies that prove following the right diet can be a powerful weapon against the development of many cancers, Northglenn-based Friends Trading Company, has seen a measureable increase in consumers’ interest in functional food products, such as BroccoSprouts.
BroccoSprouts broccoli sprouts are the only product that guarantees a consistent level of Sulforaphane GS (SGS), a natural compound found in broccoli and other cruciferous plants that support the body's own antioxidant function. Discovered by Dr. Paul Talalay, and his colleagues at Johns Hopkins University School of Medicine, Sulforaphane induces detoxification enzymes, which deactivate carcinogens and free radicals, enhancing the body's own defense system against cancer-causing chemicals.
Why are BroccoSprouts more effective in providing SGS than heads of broccoli? During a brief interview with Dr. Talalay, he explained how broccoli sprouts are only 4-5 days old when harvested. At this very young age the SGS compounds are still ripe. As heads of broccoli mature, the SGS diminishes leaving each head with unknown levels. BroccoSprouts are the only fresh produce that come with a definite phyto-chemical analysis.
More than a dozen and a half studies are currently underway to strengthen the already large number of proven studies. Current studies include tests related to breast, prostate, and bladder cancers. Another specific study in China measured the effects on cell damage prevention in Aflatoxins (mold type spores that enter the body and congregate in the liver) and liver cancer, producing positive results.
Okay, but we are talking about bland, grass-like tasting sprouts, right? Wrong! Friends Trading Company's owners Pat and Margy Dufus sent me a taste test to see for myself. In addition to BroccoSprouts broccoli sprouts, the sprouts come in a variety of blends: a Salad Blend that includes broccoli, clover, and radish sprouts; a Sandwich Blend which is made of broccoli and clover sprouts; and a Deli Blend includes broccoli, alfalfa, and mustard sprouts. These sprouts have an extremely fresh, very appealing taste. The radish sprouts are even a little bit spicy on the palate and are tasty by the handful. All jazz up any boring sandwich or salad!
BroccoSprouts and blend can be found at Denver area Natural Grocers, Whole Foods, select Wal-Marts, and recently partnered with Safeway.
With easy access to the sprouts, proven scientific studies, and an appealing taste, what's not to like?
Comments
I eat these all the time. They are good! Thanks for sharing. I was just eating as a salad topper. Little did I know I was doing a great thing!
- Marcela
Visit our website at broccosprouts (dot) com for recipes, faqs, and more great info. You can also 'like' us on facebook (BroccoSprouts).
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