Heather Neisworth is a new media strategist and beauty blogger. Her obsession with makeup began when at four she received her first Bonnie Bell lip smacker in Marshmallow. Her work to interpret cultural trends and empower people with helpful information has lead her to work for the government, non-profit and Fortune 500 organizations as well as serving as the Cultural Chair for the Smithsonian Young Benefactors. You can send feature ideas to hneisworth@gmail.com and connect with her on Twitter @heathgirl.