Dr. Sanford Siegal and the cookie diet was was one of the
top fitness and weight loss stories of the year Photo: cookiediet.com
Dr. Sanford Siegal's appearance on ABC's "The View" last week was just the latest in a string of appearances as the Miami-based diet doc has hit the major media in 2009 promoting Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages).
The six-cookies-a-day weight loss program, has been all the rage, as shown by the perpetual string of major broadcast and print media profiles. including the cover of People magazine and The Wall Street Journal, and in more than 200 other media outlets including The New York Times, ABC's Good Morning America, Entertainment Tonight, and Canada's CityTV network.
Dr. Siegal conceived the idea of a diet based on a hunger-controlling cookie in the early 1970s while authoring a book about natural substances in food that are effective at satisfying hunger. He decided to engineer a snack food that would help his patients stick to the low-calorie diet he advocates.
In 2007, Dr. Siegal began offering his cookies, shake mixes, and other products to the general public through www.CookieDiet.com (which has more than 114,000 members) and retail stores.
Although knockoff products have recently appeared, Dr. Siegal's original cookie and weight-loss diet continues to enjoy a nearly 100 percent share of voice in the news media.
Will it ebb or keep riding the crest in 2010? No guesses from these parts, but if you have an opinion, let us know.
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