Michelle Obama stands behind President Barack Obama before he
signed a memorandum on childhood obesity.
(AP Photo/Pablo Martinez Monsivais)
When Michelle Obama lends her star power to a cause, it gets attention. Today is a perfect example.
One after another, companies are making announcements to support the First Lady's Let's Move campaign to get kids physically active and help them eat healthier.
Among them:
Disney will create a series of Public Service Announcements featuring the First Lady and leading Disney Channel stars (emphasis mine) to inspire healthier eating habits, physical activity and more. The messages will be featured across Disney’s kid and family targeted media platforms, including Disney Channel, Disney XD, Radio Disney, and Disney.com and will begin airing later this year.
PepsiCo announced a new labeling plan in support of the effort.
On another front, a new foundation Partnership for a Healthier America was launched to address the issue and among its founding companies are two leading California foundations which have played a significant role in bay area health and fitness efforts, The California Endowment, and Kaiser Permanente. The partnership also includes Nemours, the Robert Wood Johnson Foundation, the W.K. Kellogg Foundation, and the Alliance for a Healthier Generation.
With new interest, and hopefully grant money available, there seems to be little to no doubt that many local initiatives will benefit, hopefully our own Silicon Valley Health Trust.
Obama's initiative involves four pillars:
- Offering parents the tools and information they need to make healthy choices for their kids;
- Getting healthier food into our nation’s schools;
- Ensuring that all our families have access to healthy, affordable food in their communities; and
- Increasing opportunities for kids to be physically active, both in and out of school.
Comments
Yes, I saw Michelle Obama on GMA this morning talking about her campaign against childhood obesity. She said 1 in 3 American children are obese! I think it's laughable that PepsiCo is supporting her efforts, though, since the high-fructose syrup used in soft drinks is one of the main causes of childhood obesity and diabetes in this country.
Yeah, what's up with that? I saw the headline and went: whaaaat? Seems that this campaign should be supported by the Milk Council or the Vegetable Council or some nonprofit org...not a sugary drink that helps make kids fat.
How ridiculous. Pepsico is ruining the health of the world and they are sponsoring this initiative. Capitalism at its best. Sad state.
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