Jamie Clarke, who has climbed Mt. Everest and crossed Arabia's
Empty Quarter on a camel, will lead the 2010 Everest expedition
and is the ambassador for Champion's "What's Your Everest?" video contest.
Photo: ClimbEverestwithus.com
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Do you have a personal Mt. Everest to climb? A big dream, a goal, that others think is unattainable or overly ambitious? Champion Athletic Apparel and Duofold urge you to share it.
In honor of the 2010 Mt. Everest expedition that the two well-known sporting apparel brands are sponsoring, visitors to the "Climb Everest With Us" site are encouraged to compete for a $10,000 prize by uploading a video (essays are also accepted) that talks about your personal "Everest."
Since the site was launched, Champion has received hundreds of submissions from individuals whose dreams and aspirations range from being a good parent to bringing about world peace. You can watch and vote for videos on the site.
"Everyone has an Everest dream..." said Claire Powell, director of Champion apparel marketing. "The video contest invites people to upload videos about their personal "Everest."
Champion has also teamed up with Universal Sports to feature a series of videos with six U.S. Winter Olympic athletes who talk about their dreams and goals by answering the question, "What's your Everest?"
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