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Business plan tips: Benefits vs. features

Your business plan is about how you will serve your audience profitably. Therefore, it needs to be focused on what your audience wants and how you...

(This article is the third part in the series. Click here to start at the beginning.)December 11. Day 30It is now Day 30. I have done four more...

"Asalem" is a name made-up byits owners to resemble Esalen, the world-famous retreat center on the cliffs of Big Sur, California, and...

“This is really starting top*ss me off,” the military guy in line next to me says for the third time. We’ve been in line at the...

So, I tweaked my back the other day at yoga. I was on the downhill side of a typically steamy class at Bikram Yoga Westside, which is to say we...

“What do you think that thing is on the door?” I ask my parents.We’re having dinner at Toto, an Italian-Israeli fusion...

Zing! My mind goes. After a long night of watching dubious Israeli T.V. (e.g., The Bachelor - Israel in Hebrew with Arabic subtitles), I’m in...

“The Department of State warns U.S. citizens of the risks of traveling to Israel, the West Bank, and the Gaza Strip, and about threats to...

In the parking lot of the Hilton Hotel in Las Vegas is a large white tent, and if you look closely around the hours of eight-thirty and five on...

For all of his detractors (and there seem to be many grumbling about the wisdom of hot yoga and the unsavoriness of copyrighting yoga poses...