Hilary Duff's DKNY line premieres

DKNY's latest fashion collaboration with Hilary Duff has finally made an appearance; though the pieces won't be on shelves for another month or so, the first ad for the collection premiered today. It's in line with past DKNY ads in that it's shot in Manhattan with the cross streets of the shot printed next to the photograph. Scott Schuman, The Sartorialist, shot the images, which feature Duff and models Sophia Srej and Grace Carvalho.

The line has an accessible "rocker-chick" aesthetic. Duff has said ti will include fringe, liquid leggings, and bomber jackets. The ad also features dip-dyed ops, skinny jeans, and handbags. More images will be available in August as the fall issues of Teen Vogue and Seventeen hit newsstands and back-to-school shopping begins.