Gap's new denim collection hits the mark

If Gap makes you think about swing dancers in khakis and 90s-era fashion, it's time to update your thinking. The formerly-hot brand has been revamped as of late, and its denim collection is the latest area to get an overhaul. The new head honcho, Patrick Robinson, has been putting a modern spin on pretty much everything in the store, and he's hit the mark with a whole new set of jeans for men and women.

The new 1965 Denim line is all made of premium fabrics and it's meant to go toe-to-toe with designer denim lines like Citizens of Humanity, Seven for all Mankind, and Paige Premium Denim. There's a ton of fits, too; for women, expect a few bootcuts, a straight leg, some skinnies, and a boyfriend fit. For men the jeans are a little less varied, but certainly not short on fits. They range from very skinny to very loose with a few bootcut-esque, classic, and straight-leg styles in the mix.

Even better, the line is set at a vaguely affordable price point. No pair retails for more than $69.95, and if the quality is as high as it looks you'll likely be getting a deal picking them up. (Remember, a pair of Sevens goes for about $200.)

Not in the market for a new pair of jeans? You can still enjoy the ad campaign. Each pair is represented by a different super-hot model. (As opposed to a supermodel- there's actually a distinction, so no offense, Anja.) Arlenis Sosa and Isabeli Fontana, among others, demonstrate how to pull off the women's collection, and Andrew Cooper and Tommy Dunn show off the men's side. Fun fact- Carmen Kass and Noah Mills, both Michael Kors muses (and incredibly hot, to be perfectly honest), reunite in the campaign- catch Carmen rocking the boyfriend jeans and Noah in the authentic cut.