A study published by Second Shares today has given some insight into what Zynga's evaluation would be if they were a public company. The study states that if they were public, they would most likely be trading at a 5 billion dollar market cap, which is about $15.75 per share.
The article focuses on some very clear facts. One is that Zynga is by far dominating the social gaming market. 6 of the top 7 Facebook games are developed by Zynga, and they currently have around 237 million monthly active users. The estimate is that Zynga are making around $2.25 per monthly active user, which would bring them to 300 million dollar earnings in 2009 and over 500 million in 2010. The article also states that they expect Zynga will generate more than 1 billion in 2012.
There were also some unique statistics regarding the social gaming space as a whole. 30% of social gamers do not play any other games, which shows just how broad these games are spreading. The article also talks about some of Zynga's market strengths, such as their ability to clone/imitate other games quickly, and cross market to grow their new games as fast as possible.
(Image courtesy of SecondShares)
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