
Farmville logo // Credit: Tami B.
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It's no secret that Farmville is completely dominating gaming right now. And not just social games, it's the top dog in gaming with over 85 million players logging in monthly. No one is denying that Farmville (and its developer Zynga) are hugely successful.
However, if you spend much time on gaming blogs such as Kotaku, Joystiq or Massively, you'll notice a general disdain towards not only Farmville, but social games in general. A post that talks about Farmville is likely to have dozens of negative comments insulting either the game, or the blog post's author.
Why is this? Why do traditional gamers despise Farmville, and what can be done about it? Let's take a peek at many of the reasons that hardcore gamers use to backup their hate for Farmville.
Farmville is Spammy
One of the more common issues that people have with Farmville (and Facebook games in general) stems from the fact that they can be obnoxious on Facebook. Over time, Facebook has evolved from being a social network to share thoughts and pictures with real life friends and more into a platform for companies to run businesses on. Facebook actually isn't set up to handle a huge volume of noise from different applications, however, which is why users who have zero interest in Facebook games complain about the unsolicited invites and gifts received.
Luckily, Facebook has been reacting to this and making gaming on Facebook an enjoyable experience for the people who love these games, while being able to segregate non-Facebook game players from having to see the 'spam'. Facebook released a new games dashboard that gives players easier access to find new and exciting games. Notifications will be going away, so you will no longer see an update in the corner of your screen about being hugged by someone or having a friend fertilize your farm. Invites and gift requests will be moving to their own inbox, enabling people to support and filter them if desired.
It is clear that Facebook is reacting to the customer's complaints about the spamminess of applications. For the meantime, most games on Facebook use these built in features through the API to connect their games with other potential players. Is this wrong? I don't think so - they're using the tools that were created for them. This will evolve over time to be an experience the appeals to everyone as more and more games and game players emerge.
Farmville isn't fun
For many traditional MMO gamers, they don't find Farmville to be a truly engaging experience. They don't see the challenge, the excitement, the desire to log in and keep playing. Many of these players found the obsession with the Sims and its 5 billion expansions to be uninteresting as well. These same players do, however, find it fun to kill the same types of monsters over and over again to watch their experience go up. Put it on a farm and put a few hours of delay, and all of a sudden the core gamers are not interested anymore. Put housing in Everquest 2 and players call it immersive and fun. However, decorate a farm with unique limited time items and it is no longer a fun game.
Farmville isn't actually aimed at the core gamers. It's aimed at those with brief periods of time throughout the day to log in now and then. It's made for the office receptionist who logs in on her lunch break. It's made for moms, teens, non-gamers, grandmas, housewives, and those with little time on their hands. It's made for people without beefy computers, with netbooks and mobile phones. Farmville pulls non-gamers in and does it well. Most core gamers aren't interested in the same kind of game mechanics as Facebook gamers. They want their big, expansive MMOs on Facebook (unfortunately, they'd see little success there...since that's not what Facebook game players are looking for).
Farmville isn't pretty
Core gamers are enticed by graphics, deep sound design, high resolution environments. Farmville is a Flash game filled with pixel art, and most of it doesn't match. This is unimpressive at first glance to traditional gamers. Luckily, on Facebook, graphics don't mean much right now. They're starting to matter more, but the key is 'feedback'. It doesn't matter how the game looks as long as it causes the same emotions within the brain. Facebook games are wittled down to the core game without any of the bells and whistles tacked on.
Farmville isn't a game
Another common complaint is that Farmville isn't a game. "It isn't fun, it isn't challenging, it isn't immersive, it isn't social." These are the same people who don't understand that a game is far less than what they're used to. Bouncing a ball against a wall, is a game. Having a thumb war is a game. Clicking the random button on StumbleUpon is a game. Pulling the slot machine handle and hoping you win is a game.
A game doesn't need to be social to be a game. The challenge can be minute - so much as choosing the correct crop, coming back at the right time, grinding the levels to unlock new decorations. One of the more common complaints is that Farmville simply isn't deep enough, but the fact is that games don't have to be deep to be a game.
Farmville is a scam
Anyone who follows tech news is aware of the Zynga offers scam, where many of the 3rd party offers that Zynga were using as a method of payment were actually scamming their users. This issue has since been resolved (and most of their games no longer allow offers as a form of payment) but traditional gamers have a vendetta against the entire social games genre because of the actions of one developer. Meanwhile, there are 65+ other social game developers who have over 1 million players each month.
Microtransactions are scary business
Facebook games are inherently free-to-play, and companies monetize customers by allowing them to pay real life cash for items, game features, convenience items, avatar customization/clothing, and other decorations and random items. Paying for items outside of a game subscription is still scary territory for many gamers. They feel that people are being scammed out of their money, the game companies are being greedy, or that nothing in the game is worth their money.
However, the fact that the game is free to play is a huge bonus for most people. It means that 90% of people will play for free and get an enjoyable form of entertainment without paying a dime. It also means that 10% of players will be hardcore, dedicated, paying users who support the other 90%. Core gamers are used to their skill and time spent being the indicators of how 'good they are' in the game, and allowing people to buy items with real life cash that cannot be earned otherwise is threatening to them. Many people feel these games were made cheaply, stripped down to the barest of components, and then optimized to suck money out of people.
Luckily, because the monetized items are often luxury, appearance, or decor and are rarely core game mechanics - it is quite easy to avoid paying money if you are uninterested in supporting the developer. Through viral features such as wall posting, inviting friends, and sending gifts - chances are you will invite at least one person that will pay for themselves, you, and 10 of your friends.
There are many more reasons why Farmville doesn't appeal to people who typically call themselves 'gamers'. Compared to traditional games, Facebook games are simplistic, almost childish in art style, relatively shallow, not too difficult to master, and not "cool" to play or talk about. None of this changes the fact that there are tens of millions of players enjoying them every day. Facebook is now a gaming platform in addition to a social network and business tool. It is one of the largest gaming platforms out there right now. These games are a huge amount of fun to the players who enjoy them, and they are gamers too.
There are many different genres of gaming, and they can all co-exist quite nicely. For some reasons, MMO and console gamers love to insult Farmville and games of that nature in an almost-defensive sort of way. It's almost as if social games threaten their identity as gamers, or bring other people into their exclusive no-moms-allowed club. It's perfectly fine to not enjoy the game or not have fun with it, but the arrogance in posts lately from gamers who have nothing to do with social games is quite rampant lately.
Dislike Farmville for another reason? Comment here and let me know!
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Comments
Most of my click, and my clicks clicks have abandoned Farmville. The true popularity of Farmville could be hard to gauge since it is nearly impossible to un-farm, or remove your farm.
People focus on Zynga because it's by definition a social genre, and Zynga has the critical mass. Like WoW, Zynga games may or may not be the best of the industry, but you probably know someone who plays one of them, and their games may also have higher production values than the little guys can afford.
Also, one imagines that the little guy would be especially vulnerable to the "do whatever it takes to make money" pressure that led to the Farmville scams.
You keep calling Farmville a "social game". Yet from everything I read I hear it has very little social interactions at all, compared to almost any other traditional multi-player or MMO game.
Don't you feel that "casual" is a better word to label the category of games that Farmville dominates?
They rely too much on viral marketing to cover up shallow game play. TELL YOUR FRIENDS ABOUT THIS NEW TREE! INVITE TWO FRIENDS AND GET A FREE SHINEY! GET THREE FRIENDS TO SIGN UP AND RECEIVE THIS GIFT. SEND THIS ITEM TO A FRIEND! ASK FOR A GIFT FROM A FRIEND! The clear intent is to handle the games like flash-in-a-pan operations rather than true gaming communities. They developers and marketers know that they cant count on their game to keep people around for very long. Best to get in and exploit the players friends list while they still can! Hurry, hurry, hurry! Click, click, click!
Overall it reminds me of the shovel-ware section of software games and applications that we sold at the Office Depot I worked at for college. $9.99 for an application that does everything MS Office does! Score!
"Many people feel these games were made cheaply, stripped down to the barest of components, and then optimized to suck money out of people."
I notice that no where do you really dispute that assertion...
A lot of the friction comes from mixing 2 communities that have little in common other than the fact that they both happen to involve computers. It's similar to lumping pro football players in with people who play jacks because both of those games involve balls. Or the outrage from Olympians if Tiddlywinks was suddenly decreed an Olympic sport. Sure Tiddlywinks might be fun and like the Olympics it's a game but that's pretty much where the similarity ends.
Why? Maybe comments such as these:
"I knew that i wanted to control my destiny, so I knew I needed revenues, right, f----, now. Like I needed revenues now. So I funded the company myself but I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldnt get rid of it. *laughs* We did anything possible just to just get revenues so that we could grow and be a real business So control your destiny. So that was a big lesson, controlling your business. So by the time we raised money we were profitable." - Mark Pincus, CEO, Zynga (developer of Farmville)
Robert Schultz - The "social" in social games is because they're on "social networks". Not because they're social.
I'm pretty sure I got a virus from there.
I would like to start my facebook again my name is Paul Gerard Mazzola and I had facebook in my computer they put my facebook off and I'm trying to get it back I can't right to any one see I have a sister and I was E-mailing her now I can't.
I don't wish to be a Examiner just getting my facebook back on my computer and I don't know the namber to facebook can you get it for me so I can call them so I can play facebook's game's like cafe would on my facebook?
My E-mail is at Paulgmazzola68@msn.com and thank you.
What an awful, one sided article.
Farmville and it's ilk are not real games, they're interactive progress bars meant to allow you to progress juuuust enough to get you addicted before throwing up an "optional" pay wall for instant gratification. The alternative is to slog along collecting increasingly ridiculous amounts of "friends/neighbors" THAT YOU NEVER SPEAK TO in order to get it the traditional way until you give up and pay just to "finish."
Argue that it's only a small amount of items behind that pay wall all you want, I watched my mother and grandmother claim they'd "never" pay until they were blue in the face only to succumb in order to get that last "room" or "plot." They have friends that pay and pay and pay hundreds of dollars.
This will be continued in an additional reply.
Continued.
If you're going to portray MMO gamers as hypocritical for criticizing Zynga's shill, at least offer better examples. MMO's involve a grind of course, but it's nowhere near the mindlessness inherent in your progress bar clickfests. MMO's have strategies, spells and abilities to cast, group play, entire trading economies, constant interaction with other players, and -- prepare for a shock -- actual storylines and character development in major characters through quests and dungeons. Those are the things that make it a "game" that Farmville has NONE of. Or does spamming threads and feeds begging for neighbors count as interaction now?
Throwing a ball against a wall requires some reflexes and mental ability, so it is a game. Same with a thumb war. Clicking a random button on StumbleUpon is NOT a game. Slot machines and Zynga's apps are one and the same: carrot on a stick scams meant to keep people addicted and PAYING hoping to get that one last thing.
Last reply.
The real reasons gamers loathe Zynga's apps:
1. Scammers. They admit it, you admit it, everybody admits it. They only changed because they got caught, and we hate people that to try to scam us. Why defend them?
2. They steal. Every single game by Zynga is a repackaged version of someone else's game. They were sued for this. We HATE people that steal ideas instead of coming up with something new. Zynga is bankrupt of creativity.
4. There are better casual games! Why on earth are you people playing this crap when you could be playing PopCap's casual games? Or Minecraft? Ignorance, that's why. You're not real gamers and we resent having you ignorant twits lumped in with us. Educate yourselves and then form an argument.
5. 87 million people play this crap, and it has the industry's attention. We are all scared to death that the things we love will be replaced in favor of making money off of people like you, and that's where a lot of the hostility comes from.
i have played this game long and hard. in the last week i have had thinks come up missing. when you work hours on end to play fair and enjoy playing. i have has animals chickens purple trees and today 5 fv points just disapeared and me right there looking at it please someone help me figure out whats going on its not right thanks
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