Celebrity eyewear stylist and 2nd generation optician Alex Feldman is CEO of SF Optics and Founder & Designer of ALEXANDER DAAS Eyewear. Alex received his Bachelor of Science degree in Biopsychology from UCSB and emphasized his studies in Vision Science. He is registered with the Medical Board of California and Certified by the Indiana University School of Optometry, OPAT, and the ABO. Contact Alex using the form at the bottom of http://sfoptics.com/alex.