Eager to get an eye full of the new Ferrari California model up close and person as a resident of the Baltimore Washington DC Metro area or Mid-Atlantic region? The first sure-to-be collectible limited production edition new car models have hit the showroom floors of our local factory authorized Ferrari Dealerships -- creating a rushing surge of resepct and revitalization for the car company's offering of Italian design, performance, and luxury that is made to be owned by only a few but to inspire passion, for better or for worse, in just about everybody.
PLACES TO SEE THE NEW FERRARI CALIFORNIA MODEL
Virginia, Washington DC and Baltimore area residents can head several directions to check out the new and spirited roadster. Ferrari of Washington has a black model on display in Northern VA Baltimore residents can email ahead and arrange to see through Maserati of Baltimore, while Algar Ferrari-Maserati in nearby Pennsylvania has a red model on the showroom floor (an equi-time driving distance location for Baltimore residents to preview this new convertible). Southern Virginia residents can also contact Foreign Cars Italia in North Carolina to find out what color California model will be making a guest appearance in their inventory to assist customers in making their final decisions in ordering.
Though all dealerships might be a bit of a drive depending on location, true Ferrari fans willing to make the trip won't mind having an excuse to plan a day trip or road rally with friends to see this new piece of automotive history. Since the California is so new in its appearance but has seemingly fused so many classic Ferrari styling elements into its structure and engineering, many old school Ferrari owners and lovers who prefer more vintage designs are uncertain about how to respond to the covertible -- and as older gents are somewhat flumoxed by the changing demographics the marquee is hoping to cater to with this new (and we daresay timely and inspired) edition.
FERRARI CALIFORNIA CAR SHOPPING AND MARKETING TREND INFORMATION
The Ferrari company has been smart with the marketing of their new car. Not only have they designed the car to appeal to new emergent market drivers like the 25-40 years old scene, but they have strived with this edition to appeal to a new target buying market: women drivers. As the Ferrari California is a remake of a previous model but incorporates all the best of new technology, the car has all the classic elements of a perfect roadster in place, but manages quite effectively to combine in enough comfort elements and features for grand touring to make the car an appealing daily driver alternative for a metro chic crowd in the Americas or European nations, a fascinating and appealing thought right now for ladies whose 21st century careers and ambitions are fiannly breaking through glass ceilings of the past generations and historical eras and peaking with increased actualized frequency.
In addition, the clever folks at Ferrari have definately taken note of the new IT Marketing industry's success with online advertising. In response to a changing media marketplace, they've even estabished a website devoted strictly to the Ferrari California. Click here to view the Ferrari California roadster home page. As a convertible hard top boasting 453bhp that revs to 8000rpm, it will be hard for real Cavallino Rampante enthusiasts to satisfy their craving for the sight, true feel, and sound of the Ferrari screaming down the open road but the website makes a wonderful effort at substituting the thrill for fans until they can make their way to see the new colt at their local major metropolitan car shows or dealership.
The unusual reports from dealerships' service staff about buying a new California model in the 2009 or 2010 years are that the corporation had initially elected to target a rumored 60+% of sales to first time Ferrari buyers (also known by the industry standard term of "conquest sales targets"). As purchasing a new Ferrari in the past often involved prior ownership of a Ferrari model to be eligible to own (as Ferrari car models are luxury high performance racing machines in limited production), many owners of other and oftentimes more distinctive models of these machines are finding themselves strangely unable to make themselves first in line to order inventory.
As a smart and forward thinking move on the part of Ferrari -- to appeal to a younger market who will be stepping in to take a turn behind the wheel for the next forty or fifty years of the company -- this strategy bodes well for the company as it related to promoting fiscal longevity. Because the car design itself also appeals to a more youthful eye (blending the wider set and amply sure footed rear end with aggressively sleek front features and responsive handling features designed to make a driver feel more confident whether accelerating on the straitaways or being more playful than reckless on hairpin turn curve road series), it is getting lots of looks and attention from potential future Ferrari drivers. That is the fortunate end result of their product design and launch it appears the Ferrari corporation was and is seeking.
Click HERE to take a virtual test drive of the new Ferrari California 2009 model.
HEAR THE SOUND OF THE NEW FERRARI CALIFORNIA
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