As expected, T-Mobile is taking the wraps off another new smartphone, this one based on Google’s open source Android platform and called the myTouch 3G.
T-Mobile said Monday that it would start accepting pre-orders for the HTC myTouch 3G July 8 for delivery in late July. The $199.99 device, along with a two-year T-Mobile service contract, will be widely available in T-Mobile stores in early August.
T-Mobile touts the personalization features of the myTouch in an attempt to distinguish it from various other new smartphone models released in the last few weeks, including the third-generation Apple iPhone 3G S, which went on sale June 19, and the Palm Pre smartphone introduced June 6.
Personalization extends to the ability to customize menus, wallpapers, icons and add any number of applications from the Android Market online application store, one of many so-called “app stores” that software and hardware vendors and wireless carriers are opening up in order to grab a piece of the burgeoning mobile applications market.
The myTouch 3G is the second smartphone running on T-Mobile’s network that is based on the Google Android platform (the first was the G1), which the internet giant developed in late 2007 to compete against proprietary mobile operating systems from Apple, RIM, Palm and Microsoft.
In addition to Google-designed services like Google Search and Google Maps, Android also adds Sherpa, what T-Mobile described in a news release as “a learning engine that automatically customizes itself to the user’s preferences. Through behavior and user feedback, the application learns a person’s likes and dislikes, prioritizing recommended retailers, restaurants and attractions.”
The news of the coming myTouch 3G was first reported June 16 by the Wall Street Journal.
RIM, not wanting to be left out of a rush of recent smartphone announcements, said last week that it is to begin selling the BlackBerry Tour later this summer.
The myTouch comes in a sleek, contoured case that comes in either black, white or merlot. It includes a 3.2 megapixel camera, a 3.2-inch HVGA touch-screen display wirth virtual keyboard, a music player with a preinstalled 4GB microSD memory card. It also comes preloaded with Google applications such as You Tube, the video sharing site, and Picassa, for sharing personal photos.