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Featured Review: Ego Facto Poopoo Pidoo (2009)
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Catherine Deneuve
Image: Art film icon, actress Catherine Deneuve, with a lovely flamingo striking a pose together
This is Ego Facto Poopoo Pidoo: metamorphosis into some fluffy yet graceful creature symbolic of all things "sugar and spice, everything nice" - sure, it's subjective, stereotypical girliness, but I like this very much. I find it beautiful but not haughty, rather bright, happy, graceful yet fun, sensible for daily wear but funky in a fresh and youthful way (and yes, a guy can wear it). Ego Facto Poopoo Pidoo (the French version of Betty Boop's famous "boop-boop-be-doop") was launched in 2009 and is one of the 4 feminine scents (3 are for men) in the niche line. I'm not sure how "niche" it smells since it resembles some good quality mainstream offerings out there, but it sure smells sensational. Poopoo Pidoo is a blend of orange blossom with sugary, hypersweet marshmallow-like notes of rice powder, amber, woods and musk. The composition is rounded out with additional citrus top notes to balance the whole and create a pleasant citric gourmand Floral. I also detect a touch of spice, like orange spice, but with these sugary base notes, it's far from bitter. The scent has the mellow, rich sweetness of fleur d'oranger candy. Packaged in a sleekly mod, hard-to-resist pale pink presentation, this is holiday wish list material.
To compare to other fragrances, I'd say it resembles the light, citric white floralcy of Le Labo Jasmin 17 or smellalike Love by Kilian, and the musky-powdery Kenzo L'Eau par Kenzo Eau Indigo although Poopoo Pidoo is much sweeter and comparatively more floral. Marc Jacobs Blush also comes to mind, minus honeysuckle and with additional sugary notes as found in Aquolina Pink Sugar or Arrogance Mix Lime Sugar, all without the interference of woody base notes so the overall stays light and airy. Nina Ricci Nina lovers might like this one as well.
Poopoo Pidoo was created by Dominique Ropion, master perfumer behind many well-known masterpieces such as Givenchy Amarige, Givenchy Very Irrésistible (with Sophie Labbe & Carlos Benaim), Giorgio Armani Armani Code, Frederic Malle Une Fleur de Cassie and Carnal Flower, all of which I've loved at some point in my life. If you love sweet white florals as I do, you might find your perfect white floral within this perfumer's extensive repertoire (see the full list at Now Smell This ).
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