G-Star’s new iPhone app helps visitors to discover, and share, the trendiest hotspots during New York Fashion Week – and, best of all, it’s free of charge! The RAW City Guide New York app reveals the tastiest restaurants, the coolest bars and clubs, the hippest stores and the hottest art galleries. All these locations are chosen for a youthful audience of art, design and fashion lovers, and via GPS everything is shown on Google Maps, so you’ll never be lost.
During Fashion Week, G-Star's young team of RAW Reporters (winners of the recent G-Star social media competition) will also be adding their favorite hangouts and, of course, all of the app’s users are able to share their own secret spots by taking a picture and adding some details, so it will be kept continuously up-to-date.
The New York RAW City Guide app is available on the iPhone and iPod Touch, from iTunes. In the future G-Star plans to launch RAW City Guides for Amsterdam, Berlin, London, Tokyo and elsewhere.
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