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Texas marketing firm web site to demystify climate change debate


United Nations climate change conference in Copenhagen starts December 7.
AP Graphic

In order to demystify the climate change debate and raise awareness of cap and trade and other climate related issues, EnviroMedia, an Austin based marketing firm today launched Green Detectives, a Web site aiming to guide Americans on the issues before the United Nations climate change conference in Copenhagen that starts next week.

“Between new Pew Center research illustrating low awareness and concern about climate change, and the millions of dollars investing in ‘debunking’ beliefs that it even exists, America has a real problem as we head into COP 15 in Copenhagen”, said Valerie Davis, CEO of EnviroMedia .

The goal of the Green Detectives Web site is to demystify the climate change debate by simplify terms like climate finance, climate adaption, technology transfer and cap and trade.

“Everyone needs to understand the terminology, words like cap and trade and climate finance, and keep up with these important debates”, said EnviroMedia President Kevin Tuerff . “Greenhouse gas regulation is coming to the United States”.

Kevin Tuerff and Valerie Davis founded Tuerff-Davis EnviroMedia Inc., a marketing firm that focuses on environmental- and public health issues, in 1997. The company has two subsidiaries, EnviroMedia Social Marketing and Green Canary Sustainable Consulting.

 

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By

Dallas Environmental Policy Examiner

Caroline Calais is a political economist and journalist born at the small island of Gräsö in Sweden. She moved to the United States in 1995 and is...

Comments

  • Melanie Fish 2 years ago
    Report Abuse

    Thanks for the story, Caroline. Hopefully with President Obama headed to COP15, more people will want to understand the debate.

  • Kelly Strader 2 years ago
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    It's a good idea to talk about unfortunately there is 0 government dollars to pay for any fixes. Our collective head is already under water.
    While many think the financial crisis is over, I believe the worst is yet to come. In spite of the green shoots in the stock market, the fundamentals of the U.S. government are worsening. I doubt Social Security can afford the avalanche of retiring baby boomers. The Social Security fund is empty, underfunded by approximately $10 trillion. For the first time in 35 years, Social Security will not pay a cost of living increase. And Medicare is projected to face a shortfall as well, of between $65 and $85 trillion.

    In 2009, interest payments on our national debt are about $380 billion, which is $1 billion a day in interest. At the same time, the national debt is projected to climb to $20 trillion by 2012, which means the U.S. will have to borrow money just to make the interest payments.

    /finance.yahoo.com/expert/article ... her/205569

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