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National email marketing

Improve the open rate of your email promotions

A good open rate starts with sending to appropriate contacts. Your contacts should have a need and/or interest in what you have to offer. They also...
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Crack Your Back All The Way To The Email Marketing Bank

I have a buddy, who I’ve known for 40 of my 43 years on earth. We grew up together, obviously, and have remained very good friends all this...
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If Rick Santorum Only Talked Like He "Writes"

Rick Santorum (R-PA)is one of my favorite candidates for the GOP nomination for president. He is a true “three legged stool”...
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List Building For Bloggers Ebook Review

When it comes to list building, I'm not sure there could be a more knowledgable guy on the subject than Phil Hollows, CEO of FeedBlitz. So I...
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Email Marketing for beginners – part 1

Are you “tweeting” your email promotion’s subject line? Have you scrubbed your lists? Are you CAN-SPAM compliant?It may seem like...
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Email Marketing Best Practices for obtaining subscribers

In order to stay compliant with the Can-Spam regulations, you should be emailing only to those who have either signed themselves up, or given you...
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3 Tips for leveraging your email marketing promotions

Are you leveraging your email marketing as well as you could? Are you keeping up with your competition? (Not in the spirit of ego, butin an effort...
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Single or double opt-in with autoresponders for your Email Marketing

When new subscribers join your email list, do you provide a single or double (confirmed opt-in) method? Below are the pros and cons of each and the...
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Writing effective copy for your email marketing

Your copy is one of the key ingredients for successful email promotions.Here are a few tips:The copy starts with the subject line. Intrigue your...
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Email marketing this holiday season - and the rest of the year

One thing about marketing these days, and not just during the holidays, but all year ‘round, it’s about relationships.So, how do you...
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