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Jay Lenolikes the Brammo
Take a cue from Inertia, lower price equals faster adoption of electric vehicles, EVs and quicker market shares.
The gist is that it might seem like a no-brainer to equate low price with wide adoption of any given technology. EV producers have been telling the public for decades that as soon as demand rises, prices will fall due to higher volume manufacturing. While this is an economy 101 class topic, nothing beats a little price drop to increase sales.
Inertia Brammo Price Cut. Inertia seems to have take a cue from this well observe fact that by cutting the price of its electric motorcycle from $12,000 to 8,000, making it 7,200 after tax rebates, sales will increase. You can go and see them at some Best Buy stores across the nation. Check first with your local store, the website does not make it easy to see where the motorcycles are.
The whole industry seems to be poised for the demand to climb in order to boost production that will give lower prices. The problems with that is that in the meantime companies wait and consumers loose patience and faith, thus the overuse of PR and marketing pitches some companies indulge with.
SolarCity Solar Panels. Another smart company that understands the need to act now to be the first on the market is SolarCity. By leasing its solar panels and taking an ingenious advantage of California local tax incentives, the company can lease its panels to early adopters who will break even in a few years and also achieves making a name for itself early on. That leaves SolarCity as an important solar panel company with the biggest market share at its finger tips.
According to Inertia's press release, the company is aggressively positioning themselves as a leader in the EV industry. By taking a lesser margin today, they stand to win big tomorrow with early brand recognition. You cannot put a price on that.
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