Michael Fife is a business leader known for finding value in unusual places. After decades of working with companies across the U.S. and authoring business plans for products and services you now know and love, Michael is taking his insight to the masses through his consulting practice and through articles, conferences, and the Examiner.com to spark good ideas and new ways for business leaders to profit from the current economic environment. Since the early 1990's Michael has worked for and with organizations in technology, financial services, manufacturing, distribution, transportation and consumer goods and services. Michael is the Principal Manager of Foretelligent, a firm specializing in measuring the return on sales, marketing and media investments and in quantifying the economic value of customer relationships. You can contact Michael at mfife@foretelligent.com or follow him on Twitter @foretelligent.